Senior UI/UX Designer
October 2018 → Present
Product: Responsible for design thinking and user-centered insights-driven design process, leading to actionable design updates and original designs for Xia Health platform products and custom software development projects (consulting). Google and Capital One client user testing for Point C relocation tool from Plus Relocation and original design of multi-tenant Point C admin portal. Original UI/UX design for Zoë student assessment Web application, including design of admin portal and automated email layouts (SendGrid). Marketing: Redesign and launch of responsive sister sites for C3LX and C3LX consulting. All printed and visual design support fordigital and printed marketing assets for C3LX Patient Engagement Platform and Zoë assessment tool includingweekly MailChimp emails. Video creation and editing, Squarespace content creation and management andthe creation of an interactive customer journey map for the global mobility team at Edwards Lifesciences.
Creative Director / Lead UI/UX Designer
July 2015 → September 2018
Lead product designer for all Nutrislice core digital offerings: Digital Menus, Signage, and Online Ordering. This includes UI and UX design for both front-end and back-end admin tools and dashboards as well as the complete re-design of the digital menus front end experience (responsive Web app and native apps). Ownership of the Nutrislice brand, which includes company logo re-design, all printed and digital sales collateral, video production, trade show booth design and collateral, two separate re-designs of Nutrislice.com, digital signage templates, and custom digital signage content.
Senior Graphic Designer
August 2014 → June 2015
The first designer hired into the company and tasked with the creation of a B2B-focused in-house creative team. Hands-on design work for print and digital sales collateral to support key business verticals (Automotive, CPG and Retail), graphic design for office fixtures (walls and doors), and t-shirt design for promos and swag. Social media graphics and landing page designs as well as C-suite presentation design and UI design for desktop-focused, client-facing analytics dashboards.
Senior Graphic Designer / Art Director
July 2011 → August 2014
Responsible for brand-driven design and production of B2B and B2C online and printed materials, advertising, point-of-sale, merchandising, trade show, on-product instructional illustrations, and managing a small team. UX and UI design for Precor.com (desktop and mobile sites), AMTfitness.com, and Preva.com microsites. Lead art director for multiple studio and on-location photo and video shoots for commercial and home fitness products.
Senior Visual Designer
January 2009 → May 2011
Visual design lead for Kindle device merchandising and cross-platform products. Some key responsibilities include: robust web module design, on-site and off-site merchandising, icon development, and display advertising campaigns. Notable successes include original UI design and icons for early versions of Kindle for iOS, Mac and PC, Kindle exclusive eBook cover design for Stephen King’s “UR”, design of $25 and $50 Kindle retail gift cards, and the redesign of the Stanza iOS app icon. Additional responsibilities include CEO level Keynote presentation design and all art direction for (e-Ink) Kindle product and lifestyle photography.
Visual Designer (Contract)
October 2008 → January 2009
Responsible for design and and production of large-scale Flash display A/B tested advertising campaigns for placement on multiple ad serving networks and the Amazon Associates Network.
Senior Graphic Designer
September 2005 → October 2008
Responsible for graphic and visual design (from concept to production) of print, interactive and brand development projects for local and national clients. Clients include, but not limited to: Girl Scouts of the USA, LucasFilm, GenCon, Medio Systems, Microsoft, Partners International, The Moyer Foundation, Premier Communities, Puget Sound AMA, and GE Healthcare.
Adobe CC: Photoshop, Illustrator, InDesign, Acrobat Pro, and Bridge. Sketch, Invision Studio, Camtasia, Mac OSX, iOS, Apple Keynote, Microsoft Office, Google Docs, Slides, and Forms.
Flash, HTML, CSS, Adobe Premiere Pro, Windows OS, photographic color correction and re-touch, Pardot, MailChimp, WordPress, and Google Analytics.
California State University at Long Beach
Bachelor of Fine Arts in Visual Communication – Cum Laude Academic Honors
Freelance & Contract Clients
Microsoft XBOX Ad Business Group
Laughing Dog Brewing Company
Selkirk Abbey Brewing Company
Hi-Fi Brewing Company
Triplehorn Brewing Company
West Coast Corvettes
Scott Berkun (Author + Speaker)
Susan Ford Collins (Author + Speaker)
Tom Rogers (Author)
ELEV8 Performance Products
Sound Family Medicine
Calvary Chapel Pacific Coast
Awards & Publications
Printing Control Graphics Diamond Award March 2008
LogoLounge 1 (2006)
LogoLounge 4 (2008)
LogoLounge 5 (2009)
LogoLounge 6 (2011)
LogoLounge 8 (2014)
2012 Precor Pinnacle Award
Society for Technical Communication (STC) 2014 Award of Excellence: R40 Treadmill Owner’s Manual